nurture
Is your site not showing up in search results? Would you like to learn more about how to use your website? Let us help you nurture your company’s web presence by having a fully optimized site, as well as providing education services for those interested in learning how to update their own website.
Nerd Nest Media can help you identify issues and optimize your website using tools such as Google Search Console and Analytics. We stay up on any changes within the SEO standards and will pass that information along to you to ensure your site stays up to date. There are a number of things you can do with the structure of your site and its content which will help your site rank better in the search results.
Part of nurturing your site can also include educating yourself on how to use your website! If you are interested in learning how to make changes (no matter how big or small), we would love to teach you how to feel comfortable updating your site.
search engine optimization
Search Engine Optimization (SEO) is the practice of ensuring that a site is optimized for and accessible to a search engine. Having this in place greatly improves the chances that your site will be found and indexed by all the major search engines. The old SEO game used to involve cramming as many keywords into your pages and meta tags and getting as many inbound links to your website as you could, regardless of the quality. Today, content is king and SEO is more fluid, and constantly evolving! Search engines look more at the keywords within the content of your site, rather than the amount of keywords flooded on the site.
We have heard of companies claiming to be “SEO experts” that would never take the time to explain exactly what services they were charging monthly to provide. We strive to be different by helping our clients understand not only the changes we are making to their site but how to improve the site for the future.
If you have a WordPress site, you can rest easy knowing that Nerd Nest Media is Yoast SEO Certified! This means we are up to date on the latest SEO changes and are constantly educating ourselves to learn more to better serve our clients. Your SEO is an on-going process and needs to be monitored as new content is added, and standards evolve. Nerd Nest Media strives to remain an expert on the subject and can help you in your quest to be easily found on the internet!
ready to optimize your site? contact us today!
education
Do you feel pretty comfortable under the hood of your website, but would like some help with a few odds and ends? If you would like to learn more about how to update your site, including adding new products, blogs, and pages, we offer education services for all of your needs. We provide video call education sessions to teach you how to use the back end of your website, as well as written or video walk throughs for completing certain tasks inside your site.
We really believe this is YOUR site and you should have full power over making decisions with your site as well as the changes. We try our best to take the “tech speak” out of the equation so you are fully informed about using your site. Give us a call today to see how we can help you take back control of your website!
ads (pay-per-click marketing)
We think your site should work for you, not against you! If your site is fully optimized properly, (connected to Analytics/Search Console, too!) and you are still not getting hits from your target market, let us help you start some Google Ads to drive more traffic to your site.
During this service, we pull your initial analytics reports to see where your site is currently, so we have something to compare to later. We will work up a report of keywords based on your target market and tailor the ads specifically to your business/who you are targeting. Once the ads are running, we will monitor them for you on a monthly basis. Each month you will receive a report of how these ads are performing, and we also include providing small tweaks to the ads based on what the reports say each month.
Pay-Per-Click (PPC) Marketing is a great way to lower customer acquisition costs. We feel we can improve traffic to your site after ensuring the site is set up correctly, and running a few ads tailored to your particular customers. Call us today for a consultation and to determine whether ads are a good fit for your site!